GIADA is the Italian luxury brand that stands for sophisticated simplicity and soft power imbued with a suffused sense of artistry.

GIADA tapped minimalist Gabriele Colangelo as creative director since January 2015. The brand is based on an idea of elegant refinement that conveys a feeling of harmony and sensuality via pure cuts, precious materials and a distinctive color palette. GIADA stands for timeless, painstakingly edited designs in a progressive mix of black, white and subtle neutrals.

The expansive choice of natural fibers – fur, cashmere, silk – is a defining trait of the brand’s ethos. The GIADA approach to style is quintessentially Italian.

Sensitive to authentic quality, independent women with a firm grasp on their own lives and their own appearance are the audience.