GIADA is an Italian luxury brand founded by Rosanna Daolio in Milan in 2001. It promotes timeless modernity imbued with a sense of Italian artistry and flair.

GIADA tapped minimalist Gabriele Colangelo as creative director since January 2015. The brand is based on an idea of elegant refinement that conveys a feeling of harmony and sensuality via pure cuts, precious materials and a distinctive color palette. GIADA stands for timeless, painstakingly edited designs in a progressive mix of black, white and subtle neutrals.

The expansive choice of natural fibers – fur, cashmere, silk – is a defining trait of the brand’s ethos. The GIADA approach to style is quintessentially Italian.

Sensitive to authentic quality, independent women with a firm grasp on their own lives and their own appearance are the audience.